EU court rules in Apple’s favour in trademark case

By -
Bringing you the latest news from across the tech world. Now go ahead and read what you were looking for, but remember keep checking our news section for more of the latest technology news to keep you up to date and in the know.

EU court rules in Apple’s favour in trademark case

xiaomimipad01.jpg

This is Xiaomi’s Mi Pad. Mi, by the way, is pronounced as “me,” not “my.”


Aloysius Low/CNET

Here’s a question: How do you read “Mi Pad?”

A European Union court has ruled that Chinese phone maker Xiaomi cannot register its Mi Pad tablet as a trademark because it thinks buyers will read it as “My Pad,” which it says sounds too similar to Apple’s “iPad,” Reuters reported Wednesday.

The General Court added that the extra letter “M” isn’t enough to differentiate the Mi Pad from the iPad in terms of visual presentation, according to a statement seen by Reuters.

Xiaomi submitted an application to the EU Intellectual Property Office to have “Mi Pad” registered as a trademark in 2014. It didn’t succeed — Apple filed a complaint upheld by the EUIPO in 2016 that consumers could confuse it as a variant of the iPhone maker’s iPad.

It’s not the first time Apple has taken action against Xiaomi, which is best known for its phones, for products that are too similar to its own in different ways. In 2014, it criticised the Chinese phone maker for coming up with phone designs that were too similar to the iPhone.

While Xiaomi is known in its home country of China and especially India (which really loves it), it remains an unfamiliar name in the States. Lei Jun, Xiaomi’s CEO, said the company is “carefully evaluating” for the best time to crack the market, but there’s word it could bring its phones to the country within the next two years.

CNET has reached out to Xiaomi to understand if it plans to appeal against the ruling.


Now Playing:
Watch this:

Mi Mix 2 unveiled: Xiaomi’s latest phone is all screen


2:02

CNET Magazine: Check out a sample of the stories in CNET’s newsstand edition.

It’s Complicated: This is dating in the age of apps. Having fun yet?

Source link
Author Zoey Chong

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge

Glossary: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z